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strategic projects
Branding & design
The goal of this project was to transform and combine multiple acquired companies into one group. It means that processes and procedures need to be aligned, product portfolio is combined and branding is made more uniform: different product brands are changed into one brand. The product lines need to get a "family look" in order to support the transition in the market.
Of course this kind of changes "hurt" on many levels and difficult decisions need to be made. Cultural differences need to be managed carefully and of course the market/customers need to be taken along in the process.
At the end there was a uniform, global understanding of the need and first implementations are realized. Uniform processes and procedures are implemented and first steps in product development towards one recognisable portfolio with a family-look that supports the strength of the new global brand, are finished.
# Digital strategy
# roadmaps
about this project
This project was difficult due to many stakeholders, international & cultural differences and time-pressure
We used all forms of visuals to inform and align
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